Duties of Sales Assistant Essay

To be a responsible sales assistant, the frontline workers need to recognize the Inherent Power of their Professional Presence and start establishing effective nonverbal Communication. Creating their own virtual presence is important as well. For the store manager to lead effectively, they need to demonstrate good leadership skills and be engaged in the workplace. As a sales assistant with the following duties and responsibilities , they are responsible for assisting and providing support to the sales manager of the organization , responsible for solving all the queries and problems of the employees , developing and implementing new strategies and plans in the sales department to improve work quality and providing report to the sales manager . Sometimes they also can motivate all the employees in achieving all the targets and goals of the company . Some company they increase the performance of the sales department by 30% to motivate the sales assistant . Maintaining a good work environment in the department this may help the sales assistant to work better and they will want to come to work everyday . To survive in today’s competitive climate , organizations must provide good service . Employees who have direct contact with the customer , client , or patient play a key role in the area of service. Effective frontline employees are able to express a warm , sincere greeting , display a caring attitude and provide competent service . The first impressions is very important for the customers must be aware of your appearance and display good communication skills, both verbal and nonverbal and also establish the value you provide . On the 29th of October we went to Queensbay Mall to survey around. We went to Forever 21 boutique first and once we walk in to their shop, 15-20 sales assistants can be seen. Forever 21 butik they sell ladies fashion wear and their price is above average . Example like a dress is around rm 150-200 . To continue my research, we requested to find the size that are not displayed. Immediately, they walked away without even greeting and were obviously reluctant to serve us, this strongly make us feel negative .The other sales assistants that are standing around the store acted like they did not see us and we were shocked about their rude attitude and service. As a customer, these kinds of attitudes cannot be tolerated and they should train their sales assistants to at least be friendly and willing to help. Apparently their sales assistants did many things that make us feel negative . At the same day , the second store that we went to is Body Glove. They selling male and female wear and it’s beach wear and also casual wear , the price of their clothes is average . Example like a t-shirt is around RM 40-50 .We were shocked but in a good way this time because the workers there are very friendly and helpful. When we could not find the size that we need, they smiled really cheerfully and got the sizes that we want in just a few minutes. As a customer, we felt very comfortable and bought a few apparels from Body Glove. These are the attitudes that they should practice and I will definitely visit Body Glove again. This shows that the sales assistant makes us feel positive about them . Greetings| All the sales assistant walking around the shop but there is one sale assistant stand at the entrance of the shop to say ‘Welcome’(Positive )| Once we walk into the shop they say out loudly ‘Welcome’ (Positive )| Attitude| The sales assistant are reluctant to answer enquiries, rude towards customers . (Negative )| The sales assistant is cheerful, helpful and willing to learn . (Positive)| Facial expression| All the frontline people smile to us but some sales assistant they act like they don’t see us.(Negative) | All the front line people include the supervisor in the shop smiling at us once we step into the shop .(Positive)| Communication skills| As we visit their shop , they dint tell us more about their promotions .(Negative)| Once we go in to the shop they will depends on what we see and promote us about their promotions . (Positive)| Presentation technique| They don’t even promote their promotions.(Negative)| They tell us clearly about their promotions and tell us which one is more worth it to buy . (Positive)| As showing by the table above we can clearly see that the difference between Forever 21 and Body Glove shop frontline people . The positive and negative experience are clearly shown in the table . Through this experience we can see that we get good service from Body Glove shop than Forever 21 . -Write abt the positive and negative behaviour Reference link : http://www.bestresumewriting.com/sales-assistant-resume-example.html

“Journey’s End” by R.C. Sherriff Essay

How does R.C Sherriff present life in the trenches for the soldiers or World War 1 and the conditions they had to endure? In the play â€Å"Journey’s End† by R.C. Sherriff, he describes many conditions that the soldiers had to endure. Life in the trenches was bad, but the men who were signing up for the war were told that it was all a big game, a walk in the park. However, when they got there they got a shock. R.C. Sherriff wanted to tell them all to know the truth about the war. First he starts the play by describing the living conditions: [A pale glimmer of the moonlight shines down the narrow steps into one corner of the dugout.] The words â€Å"narrow† and â€Å"corner† show that they live in a small, narrow and cramped place. Not only was it cramped but it was muddy, cold and wet, and it would be very uncomfortable. If the moonlight can come into the dugout and hit onto a corner of the wall, shows that it is very small and with a company of soldiers living their then that will make it even tighter and there wouldn’t be much privacy. The soldiers had to sleep in their uniforms to stay warm, and incase there was an attack at any point, then they would be ready at a moments notice. [As he carefully turns his sock this way and that – feeling it against his face to see if it’s dry,] Having it on constantly would cause moist to appear in the boots and any crevices in the body so they had to stay as clean as possible. But when they took off their boots, because they had them on for a long time, often their toes would come off as well. When reading this, I thought about how uncomfortable they must feel, and this same message would be out to all other readers, and would put people off from going to war. As well as the cramped, cold and wet conditions, they had to put up with little rations of food that tasted horrible, but on occasions, a nice piece of chicken. These are the men that are fighting for our countries, and our lives, and all they get is a small ration and a â€Å"cheer up† from the next poor sap who has to suffer: Trotter: What’s this? Maison: Meat sir. Trotter: I know that. What sort? Maison: Sort of cutlet, sir. The words â€Å"sort of cutlet† shows that the food that they get is low quality, a sort of meat that not good enough to be actual cutlet, and it’s not good enough to feed the British Army. They are being fed the bare essentials, and if they got any less then I think that they would die from malnutrition. This would also put people off from going to war, because they know that if they are not going to be treated accordingly, and not like animals, then they wont go to war. If the soldiers weren’t worrying about their food, then they were definitely worrying about the war itself. Many men went mad because of the loud crashes of the bombs and the constant rattle of the guns, some soldiers were so afraid of the war, and because they were told that it was a game, then they would make up conditions so that they didn’t have to fight: â€Å"I don’t think that I can manage any supper tonight, Stanhope. It’s this beastly neuralgia. It seems to be right inside this eye. The beastly pain gets worse every day.† The words â€Å"beastly† â€Å"pain† and â€Å"worse† shows that the conditions were so bad, that Hibbert would pretend that he had neuralgia so that he could be sent home. There were many men out in the war who didn’t want to be there, but had to go, and they would try anything to get home. Some soldiers, because of the pressure to go out and fight, they would kill themselves, but this was rare. Along with the pressure of war, they had to deal with other things that affected the mind, like sleep and other people’s thoughts. When they didn’t get enough sleep they would get agitated and would spend days without sleep, and if they got on the wrong side of someone, then this would agitate them more, and could lead to outburst at the smallest things: Stanhope: Sit down. Raleigh: It’s all right, thanks. Stanhope (Suddenly shouting) Sit down! Stanhope had not slept for days and just the little thing of Raleigh getting on the wrong side of him made him snap. R.C. Sherriff shows that Stanhope is angry in the stage directions: (Suddenly shouting). He gives the reader the impression that Raleigh, because he is the newest, that he doesn’t fit in with the rest of the group, that what he is doing is wrong, because he doesn’t know any better. Because of this Stanhope gets very angry very quickly. All of these are ways of showing the conditions in which the men had to face during the war. Not only was it the war itself but the pressure of being in a cramped environment, with lots of other men, in the cold and dirt, with little food. R.C. Sherriff brings to the readers what the conditions of war are really like.

Computers and Learning Essay Example | Topics and Well Written Essays - 1500 words

Computers and Learning - Essay Example Majority of the PCs in the college use Microsoft Operating System although some of the computers are still running on Office 97. The college has achieved a milestone in networking all the computers although not all PCs have been networked but there is increased trend of networking them. With a population of about 3000 students, the University has been thinking of providing laptop to the student the expense of which will be reduced from their fees. There has been increased pressure to make sure that the students accept the offer of the laptops because whether they accept them or not, they will still be charged in the school fees. This has been in line with the introduction of my Course system in the university website which is used by lecturers to post notes and exercises. There has also been declining number of student who are attending lecturer since they can download everything from the internet. How can the college achieve a competitive edge through the harmonization of the usage of the internet The aim of the university in introducing the use of computers has been to ensure that there is efficient delivery of services. ... tion this is one of the most important strategies that the university can use in order to achieve maximum use of computer technology in the university. If the university chose to sell the existing PCs and buying new ones, then the first step would be to find a way of storing the data based in the computers and then selling all of them. Then they would come up with a procurement procedure that will ensure that all the constituent colleges buys from one supplier. With a central supply system the university will be able to standardize the computer which is supplied to all the colleges. The university would then install all the computers with the require programs. This strategy would lead to loss of most of the data which may lead to distribution of the system though this may be the most efficient way of achieving the strategy, it will come with many disadvantages. However the greatest risk to the option remains in the way the university will be able to handle the risk of loss of the data contained in the PCs. One of the advantages with the option would be that the university will be able to acquire standardize computers and hence it would be easy for maintenance since the same company can be hired for the operation. (Bardini, 1995, p. 43) But on the other hand the university can choose to upgrade the current PCs that they are using in order to come up with new ones. The will involve increasing the various component of the computer instead of buying new ones. Therefore the best strategy would be hiring of IT specialist who will upgrade the PCs to use more upgraded memory and operating speed One advantage with this strategy will be that it will be easy to handle the database since it wills income upgrading one computer at a time. Therefore the data can be transferred

Contemporary ethical dilemma found in the business world or a topic in Research Paper

Contemporary ethical dilemma found in the business world or a topic in business ethics - Research Paper Example †. It is in this regard that this paper is written to present relevant contemporary issues in business ethics with actual experience and application in a health organization, St. Luke’s Medical Center. St. Lukes Medical Center (SLMC) is located in the Philippines and has provided high-quality healthcare for over a century. Founded in 1903, its mission is to provide outstanding out-patient care. Today it is the foremost and most admired hospital in the Philippines and an acknowledged leader in Asia. SLMC receives patients from around Asia, Micronesia, the Middle East, Europe and the United States. (SLMC About Us 2009 par. 1) A patient had been confined in a private room in this health institution for almost one month due to chronic illness with diverse complications. Due to her long stay and numerous laboratory, diagnostic and therapeutic examinations, her statement of account reached a staggering amount which could not be immediately covered by the funds of the patient and her family. She had been accompanied by her daughter who helps by providing physical, emotional and financial support. However, due to the critical condition that her mother experiences, their account was classified as â€Å"red tag†. Patients with red tags are immediately referred to the Customer Relations Department who monitors their status and closely coordinates with the Accounting and Cashier Department for settlement and collection purposes. Once a patient has been classified as â€Å"red tag†, any procedure (therapeutic, diagnostic, laboratory, etc.) need to be immediately settled prior to the administration of the procedure, regardless of the necessity and the kind of the procedure to be undertaken. The rationale for this is to prevent further increases in the amount due to the hospital which might not be collected nor paid. The patient regularly needs any of

Titanium Metal Matrix Composites Essay Example | Topics and Well Written Essays - 1000 words

Titanium Metal Matrix Composites - Essay Example The metals which are usually used are Aluminum, Magnesium, Titanium and Copper. In case of titanium metal matrix composite the principal metal used is titanium. Hence the metal matrix composite is Titanium metal matrix composite. In the MMC the metal is the monolithic material into which the reinforcement is embedded and it is completely continuous. The reinforcement can be continuous which can be monofilament or multifilament or it can be discontinuous which can be a particle, whisker or short fiber. They have lot of applications in commercial workspace. Metal-matrix composites are either in use or prototyping for the Space Shuttle, commercial airliners, electronic substrates, bicycles, automobiles, golf clubs, and a variety of other applications. It is widely perceived that Titanium Metal Composites have lot of potential in space propulsion applications. If we look at Titanium and its alloys we can say that they have good corrosion resistance, fatigue properties, and high strength- to-weight ratios. Products differ in terms of composition, grade, shape, dimensions, and features. Commercially pure, unalloyed or very low alloy titanium does not contain or contains only very small amounts of alloying elements. By contrast, titanium alloys contain significant amounts of added elements or constituents. Clad or bimetal titanium alloys consist of two different alloys that are bonded integrally together. Metal matrix composites have a composite or reinforced metal or alloy matrix filled with a second component, which may be in particulate, chopped fiber, continuous filament, or fabric form. Other unlisted, specialty or proprietary titanium and titanium alloys are also available. These materials are often based on a unique alloy system, use a novel processing technology, or have properties tailored for specific applications. While selecting titanium and titanium alloys, we also need to check an analysis of dimensions, production processes, and performance features. Outer diameter, inner diameter, overall length, and overall thickness are important dimensions. Most materials are cast, wrought, extruded, forged, cold-finished, hot-rolled, or formed by compacting powdered metals or alloys. Performance features for titanium and titanium alloys include resistance to corrosion, heat, and wear. Ti MMCs offer provide potential advantages for structural applications, where they combine the high strength, high temperature capability, and oxidation resistance of titanium with an increase in stiffness provided by the ceramic reinforcement. Another thing is that they have the advantage of being isotropic in behavior, cheaper to manufacture and more amenable to subsequent processing and component forming operations. Of all the potential reinforcing phases for titanium which includes TiB, TiB2, SiC, Al2O3, and TiC, TiB offers the best balance of stiffness, stability, and similarity of thermal expansion coefficients. Other properties, such as the strength of metal matrix composites, depend in a much more complex manner on composite microstructure. The strength of a fiber-reinforced composite, for example, is determined by fracture processes, themselves governed by a combination of micro structural phenomena and features. These include plastic deformation of the matrix, the presence of brittle phases in the matrix, the

MEDICINAL COURSEWORK Essay Example | Topics and Well Written Essays - 2000 words

MEDICINAL COURSEWORK - Essay Example It is against this background that it is necessary that third party disease fighting defenses be introduced. Through chemistry and medicine, the commonest form of third party or external disease fighting defense that has been given to the human body has been by the use of drugs or what is commonly known as medicine. Depending on the disease that a person is battling, different drugs are introduced. One typical drug that has been very keen in body disease defenses is Omeprazole, having the been useful in the treatment of a host of diseases including dyspepsia, peptic ulcer disease (PUD), Zollinger-Ellison syndrome, gastroesophageal reflux disease among others (Hassan-Alin et al, 2001). With a market name of Losec, Omeprazole comes in several forms including tablets and capsules. In this essay, a very detailed chemistry analysis is made of the drug with an aim of trying to understand the medicinal value of the drug, background to the diseases that the drug treats, functionality of the drug, as well as an evaluation of how the drug performs its chemical roles in the human body. Disease Omeprazole is used to treat Gastro-oesophageal reflux disease Omeprazole has been found to be suitable in the treatment of gastro-oesophageal reflux disease, otherwise known as GORD or GERD (Lagerstrom and Persson, 1984). Gastro-oesophageal reflux is more of a medical condition, which involves the abnormal relaxation of the lower part of the oesophageal sphincter in such as way that easily allows the back flow or reflux of the stomach’s acidic content into the gullet (Andersson, 1991). It will be noted that the stomach’s acidic content has its special role that it plays in the stomach and has special compartments within the stomach specially designed to contain it (Hassan-Alin et l, 2000). For this reason, if the acidic content flows into undesignated places like the gullet, it causes uncomfortable reactions to patients involved. In most cases, it is the muscular ring found beneath the oesophagus that gets malfunctioning, resulting in the abnormal relaxation. Smoking and drinking, as well as heavy eating are all associated with the disease (Cederberg, Heggelund and Lundborg, 1991) and it comes with symptoms such as burning sensation in upper abdomen, sour taste of acid reflux in the mouth, excess belching and difficulty in breathing for some patients (Edvardsson, Heggelund and Lundborg, 1990). Fig. 1: A Person suffering from heartburns Source: Henderson, 2012 Peptic ulcers Peptic ulcer is a bacterial disease that involves damages to areas of the mucosa, commonly referred to as the inner lining of the stomach (Andersson et al, 1993). It would be noted that ulcers are generally wounds or open damages that affects various parts of the human body. Once such ulcers occur in the upper part of the intestine, also known as the duodenum or the mucosa of the stomach, peptic ulcer is said to have resulted. Peptic ulcers are commonly associated with the Heli cobacter pylori, which causes the ulcer in the identified spots of the stomach. As far as peptic ulcers are concerned, it is important that people know their state of risk to the disease so that they can moderate most of their intake contents including smoke, alcohol, some food and some medicine. This is because these intake contents have the potential of worsening risk of contracting the disease (Miners, Veronese and Birkett, 1994). Hitherto, it is advised that

Financial services Essay Example | Topics and Well Written Essays - 4000 words

Financial services - Essay Example For a Chinese financial service organization to establish its roots in UK’s financial service sector could be quite troublesome. However with appropriate strategies particularly marketing strategies along with accurate market entrance strategy, the organization could reach the height of success it has desired. Even though, the organization would have to face high competition in the financial service sector of UK, but still the prospects for growth are relatively high for financial organization if the organization focuses on cost reduction rather than differentiation. With the right proportion of marketing mix strategies (i.e. product, price, place and distribution) the organization can have the opportunity to win the heart of potential customers and customers in the market. INTRODUCTION Purpose Financial services are the roots to economic growth and development as such institutions help private citizens to protect their money from uncertainty and economic depressions, while en abling several businesses to start up, grow, expand and compete in local and international markets after increasing their overall efficiency. Financial services provided through banks and other financial institutions help in reducing the vulnerability and allow the people to manage their assets in positive ways i.e. generation of income. The purpose of this feasibility analysis is to take into consideration all the necessary dimensions of the business to evaluate new markets outside China. In order to setup business in a new market, it is essential to evaluate the environment in the host country along with the regulatory framework. This would significantly help in the identification of the critical factors that could help the business to setup accordingly in the new market. In addition, this feasibility study also provides the institution with several strategies to enter the new market along with the implications of marketing mix strategies. Similarly, the STP (i.e. Segmentation, Ta rgeting and Positioning) would also be indentified and evaluated to provide the financial institution with opportunities to be successful in the new market. Finally, the strategies for sustaining the corporate reputation and the brand in new territory would also be defined and explained in the feasibility study. To further enhance the growth of the business in the new market and its territories, several recommendations have been provided to the financial institution. Scope The financial service sector is the largest sector in the world in terms of earnings and this sector plays an essential role in the economic development and growth for any country. The scope of this feasibility study would be to identify the marketing strategies in order to introduce the Financial Service organization in new market outside China. In addition, the feasibility study would also provide analysis of the external environment in the host country along with the regulatory framework. Similarly, the consume r economics and segmentation would also be indentified in the context. FEASIBILITY ANALYSIS For a financial organization to incorporate its operations in new market outside China it would be essential for the organization to understand the market and the regulatory framework associated with it. In order to successfully infiltrate the banking sector in UK, the business should take following elements under consideration.

Security in Wireless Protocols Essay Example | Topics and Well Written Essays - 750 words

Security in Wireless Protocols - Essay Example Some of these risks are similar to those of wired networks; some are aggravated by wireless connectivity; some are new. The important basis of risks in wireless networks is that the medium, the atmosphere, is open to all including the malicious intruders. Maintaining a secure wireless network is a continuous task that needs better effort than that needed for other networks and systems (Karygiannis and Owens, 2002). 802.11 standards: The Institute of Electrical and Electronics Engineers (IEEE) in the year 1997 created the first WLAN standard and it was named 802.11. However, soon the disadvantage of using 802.11 came up and it was found that 802.11 only supported a maximum network bandwidth of 2 Mbps. As a result the data transfer was too slow for most applications (Mitchell, 2008). Concerning the security aspect, 802.11 use the shared secret key and this in turn helps a hacker decrypting any of the 802.11 frames. Normally 802.11 dont supply any functions that support the exchange of keys among stations. Because of that, system administrators and users usually use the same keys for weeks and even months together. This gives malicious offenders ample of time to observe and hack into WEP-enabled networks (Geier, 2002). The IEEE 802.11 specification recognized many services to offer a safe operating background. The protection services are offered mainly by the Wired Equivalent Privacy (WEP) protoc ol to secure link-level data during wireless transmission between clients and access points. WEP does not provide total security, except only for the wireless portion of the connection. RC4-based stream encryption algorithm is used for confidentiality, verification, and integrity (Karygiannis and Owens, 2002). 802.11b: As the technology advanced IEEE expanded on the original 802.11 standard in July 1999 and created the 802.11b specification. It was found that 802.11b supports high bandwidth up to 11 Mbps when compared to traditional Ethernet. Similar to 802.11, 802.11b

ETHICS DAY QUESTIONS Essay Example | Topics and Well Written Essays - 250 words

ETHICS DAY QUESTIONS - Essay Example This simply means that people confirm and acknowledge that the religious teaching on doing unto others what one wants others to do unto thyself is evidently grounded on ethical and moral codes. In one’s experience, religion, through teachings like the Ten Commandments, provide guidelines for doing what is right and abiding by universal standards of morality and ethics. This is most applicable in situations and cultures where teachings have been imbibed and transferred from one generation to another. Likewise, one also believes that some people could abide by moral and ethical standards; and yet assert that they are not affiliated with any religious groups. A public figure, Barack Obama, who exemplifies or exhibits an ethical theory that best fits this person is utilitarianism, or asserting that actions should be conducted based on the potential outcome of benefitting the greatest number of people for the greater good. Obama’s religion was noted to be Christian (Lederman, 2013). As the President of the United States, a nation known to promote diversity, he is expected to be unbiased in practicing the religion that varied people prefer. As such, the most viable ethical theory is the promotion of utilitarianism which fits Obama, as the president of a powerful and democratic nation. Lederman, J. (2013, October 19). Obamas Religion Is Out Of Spotlight But Christian Spirituality Serves During Tough Times. Retrieved from Huffington Post:

Organic Foods Essay Example for Free

Organic Foods Essay When we see the word ? organic on a carton of an organic whole milk or on a plastic bottle of Stonyfield Farms organic low fat yogurt, the words and phrases such as ? pure, ? chemical-free, ? natural and ? healthy naturally comes to mind, and there is little doubt in these assumptions. Organic foods are dairy, produce and poultry products that were treated with no pesticides, growth hormones, or antibiotics. Organic foods have been generating a lot of hype because of the food safety that it offers an individual. Another reason is the documented claims proving organic foods having a generally fresher taste than their conventional counterparts. And lastly, organic foods offer much more healthy benefits, meaning it has a higher nutritional amount than a non? organic food. The question that potential organic consumers seem to ask pertaining to this issue is that is it worth paying for. Even with its higher cost, organic foods are a worthwhile choice for a better health and nutrition. Various tests by the United Nations Food and Agriculture Organization demonstrated that some apples, such as the Golden Delicious, scored higher taste scores when grown organically. Also, because organic farms tend to be smaller, they often sell their products closer to the point of harvest. Thus, organic fruits and vegetables taste more farm fresh than comparable conventional produce. However, organic foods might also have more flavor because organic farmers often breed with taste instead of marketability as the primary factor. Conventional tomatoes, for example, are often bred to be perfectly red and round, to match the ideal appearance of a tomato, meaning that taste is an attribute that has a lower priority in these products. In addition to crop diversity and selection practices, organic farming emphasizes soil nutrition, which can positively influence the taste of the food. The main criticism surrounding organic food is that its costs are expensive and is elitist, because of how only rich people can afford it. The magazine Consumer Reports stated in its article When It Pays to Buy Organic that typical organic foods costs from 50% to 100% the price of conventional items, but according to a Primary Health Care article, published studies concluded that an organic produce is packing with a significant increase in nutrients and dry matter. Organic produce has 27% more Vitamin C, 29. 3% more magnesium, and 21% more iron compared to the non-organic; also contain 26% more dry matter, which means that it does not shrink as quickly when cooked as there is less water that will evaporate. Organic food may seem to be expensive at first glance, but when you look at all the factors that come with the product, it is a better buy in the end. Knowing what organic products to buy, and what not to buy will also help out cut the unnecessary purchases of everything organic. The United States of Department of Agriculture listed apples, bell peppers, celery, cherries, grapes, nectarines, peaches, pears, potatoes, red raspberries, spinach and strawberries as the dirty dozen that should be consumed as often as organic. The USDAs own testing reports that their conventional counterparts accumulate a good number of pesticide residues, which has numerous negative effects. The USDA continues by suggesting to consume organic meat and poultry to help avoid the effects of the mad-cow disease, and buying organic baby food in order to prevent the baby from having exposure to toxins. Organic seafood, on the other hand, were not suggested to be purchased, for there is not enough documentation that it has significant differences with its conventional counterpart. The health benefits that organic products offer just outweigh the costs so far. In 2002, Danny Asami et al.of the Department of Food Science and Technology did a research on the amount of phenolic content (which provides protection against cancer) and Vitamin C content of conventional and organic produces, and concluded that the fruits that were grown organically possessed significantly higher concentrations of both phenolic and Vitamin C. Organic tomatoes have much more lycopene in them, and organic fruits and vegetables contain more flavonoids. Organic milk has its perks too, for Danish Institute of Agricultural Research proclaimed that it has higher amounts of Vitamin E, beta-carotene and several antioxidants than regular whole milk. The food safety that organic products offer cant be denied either. Pesticides that are often found on non-organic foods have its obvious negative effects, and also some subtle ones. Such effects like immune suppression, hormone disruption, neurological damages are the risks that pesticide residues are leaving in a non-organic food. New studies also show that pesticides are capable of being passed from the womans womb to its offspring, which may cause numerous implications to the fetuses brain. Unfortunately, organic products do contain pesticide remains at all, however for the people who seek to reduce the risks of a pesticide residue, organic products are a much better option. Organic foods can not only give us peace of mind, but it provides us with such substance that non-organic food is lacking. It gives us the freshness that nature has intended for us all along, and in a society where health gives us power, we cannot go wrong on eating healthy and enjoying it at the same time. Our health is worth everything, so while the cost may be too steep, the profits that it brings back to us are far more redeeming.

Carrolls Pyramid Of Corporate Social Responsibility Model Accounting Essay

Carrolls Pyramid Of Corporate Social Responsibility Model Accounting Essay In the past, the common perception of a business responsibility was to maximize their firms profit. This is because businesses were perceived to always put the shareholder interests first. However, businesses are moving towards impacting the socials and environments. Several research have found that businesses now have direct responsibilities to various other stakeholders which include preventing the harm of human rights and ensuring that there are solutions available if abuses occur (Smith, Wokutch, Harrington, and Dennis, 2001). The modern view of business responsibility demands companies to help in problems relating to public welfare. As firms have no utmost responsibility for these unpleasant situations, philanthropic responsibilities are still not mandatory. However, due to a decrease of social institutions that provide help to the communities, people have higher expectations towards company and believe that they should take part in filling up the shortages (Carroll, 1979). Carroll has proposed a CSR concept, which states the organizations 4 business responsibilities (i) economic, (ii) Legal, (iii) Ethical, and (iv) Discretionary (as shown in diagram 1). These four components are complementary to each other (not mutually exclusive). Diagram 1: Carrolls Pyramid of Corporate Social Responsibility Model Source: Chaisurivirat, 2009. The Effect of Corporate Social Responsibility: Exploring the Relationship among CSR, Attitude toward the Brand, Purchase Intention, and Persuasion Knowledge. The economic and legal responsibilities are the basic and essential element in a business. There are a few researches done to further enhance the importance of these elements (Jamali and Mirshak, 2006). Basically, economic responsibility is similar to the traditional view of a business role; which is to maximize the firms profit for their shareholders. Carroll (1979) stated that business itself is an economic unit to the society. In addition, legal responsibility is where companies are required to obey the laws and regulations set by the government or respected authorities. The conventional profit-maximizing view explored in Albert Carrs article Is Business Bluffing Ethical (Velentzas and Broni, 2010). Carr stated that making money out of a product is the businesses main role. Business is said to be like a poker game, whereby organization are to play within the set of rules of the game (Carr, 1968). Those who do not comply will not be successful in their business. The duty that they had towards employees and shareholders surpasses the other moral obligation as long as it does not go against the law (Carr, 1968). Besides that, Milton Friedmans also explained that it is essential for a firm to maximize the revenues of a shareholder by overcoming all the environmental challenges (Cheers, 2011). Similarly, Friedman (1970) reemphasize that, There is one and only one social responsibility of business is to use its resources and engage in activities designed to increase its profit so long as it stays within the rule of the game. This can be further supported by a case of Dodge v. Ford Motor Company (Cheers, 2011). The Ford founder, Henry Ford aims to provide Ford vehicle for everyone by reducing the price. The shareholders were dissatisfied and claimed that the company should not make a profit-reducing decision. Court held that firms are primarily to bring profit to the shareholders. The company should not exercise any choices which will bring disadvantage to the shareholders. However, nowadays, the perception of a business role has changed. The businesses concern should not include only the shareholders, but also other parties or entities that would be affected by the organizations action, which refers to stakeholders (Fassin, 2008). Freeman (2012) defined stakeholders as (i) people or institutions that are affected by the corporate action, practices and decisions and also (ii) those who are related to the success of the corporation. Firms are expected to transform the profit maximization mindset to trusteeships or multifiduciary stakeholders concept, whereby the business role is now to achieve balance among the stakeholders interest by avoiding doing any harm to any individuals or groups (Goodpaster and Mathews, 1982). In addition, Carroll introduced the ethical and philanthropic responsibility. Carrolls ethical aspect refers to the societys perspective of a good behavior (Carroll, 1979). Corporation must comply with the rules and regulation set while operating. Moreover, it also includes the norms or expectations which are not written in law; in other words, the moral value and rights (Carroll, 1991). Furthermore, firms are obligated to act voluntarily beyond their business scope and rational ethical acts. This is known as the philanthropic responsibility, such as organizing or participating in charity event (Carroll, 1979). Bowen (1953) mentioned that social and philanthropic responsibility would serve as a guideline for the business in the future. Nowadays, most businesses believe that they should be more social responsible towards the society and environment and hence, criticisms arises over the traditional perspective. For example, some critics disagreed that business is a game, as it is a needed component in the society. Besides that, the competitions between different businesses are involuntary, which would involve and influence many other stakeholders, such as government and local communities (Kirkpatrick, 2002). Therefore, institutions are said to be accountable to the stakeholders. They need to pay back to the society for what they have done and thus, provide reasonable explanation to the stakeholders. Accountability vs Accounting According to Blagescu, Casas, and Lloyd (2005), accountability is the processes through which an organization makes a commitment to respond to and balance the needs of stakeholders in its decision-making processes and activities, and delivers against this commitment. As mentioned before, todays corporations also have responsibilities to other stakeholders, such as the society. Therefore, corporations have the obligation to be accountable to those stakeholders (Brennan and Solomon, 2008). An accountability framework, Global Accountability Project (GAP) (as shown in diagram 2), was developed by One World Trust with a purpose of generating wider commitment to the values and principles of accountability among global organizations (Blagescu, et.al, 2005). In the case of GAR, it can be seen that they have indeed put in efforts to increase their accountability to their stakeholders, especially in relation to social and environmental aspects. Diagram 2 Global Accountability Project (GAP) Framework Source: Blagescu, Casas, and Lloyd (2005). Pathways to Accountability: The GAP Framework. According to GAP framework, there are four dimensions that are important for increasing and evaluating accountability of organizations. First is the transparency. Transparency is that stakeholder can access to credible and timely information about the organizations operations (Blagescu, et.al, 2005). To be transparent, organizations must do more than simply disclose commonly standardized information. In other words, it needs to provide more useful and needed information for the stakeholders for decision-making. Organizations should be focusing on the quality of the information disclosed, instead of the quantity (Hassan and Marston, 2010). GAR disclosed important information for their stakeholders. For example, they announce that they will partner with TFT for forest conservation while building shareholders value (Golden Agri Resources Ltd, 2011b). The second dimension is participation. It means that the organizations allow those key stakeholders to be involved in the decision-making process and activities which would influence them (Blagescu, et.al, 2005). GAR does fulfill their accountability obligation in this dimension. They have been working hard to engage with their stakeholders, such as their customer, Nestle, in order to improve the performances (Harvey, 2011). Furthermore, evaluation is another essential part of organizations accountability. It involves the evaluation and monitoring of both end results and the ongoing progress of the organizations activities (Blagescu, et.al, 2005). This dimension plays two significant roles in accountability. It reports the performances against expectations after an event in order to supply crucial information to stakeholders; it also increases accountability by learning and increasing organizational responsiveness to stakeholders (McKenna, 1983). In fact, GARs performances in relation to sustainability development are evaluated and monitored by few external independent organizations, such as Greenpeace (Harvey, 2011). Additionally, the dimension of complain and response mechanisms is for both organizations and stakeholders to seek and receive feedbacks from each other in order to increase accountability (Blagescu, et.al, 2005). For instance, GAR takes into account the responses of customers, such as Nest le (Harvey, 2011). Although the interpretations of accountability are very wide and are limited only by imagination, accountability is always found to have links with the provision and receipt of financial information in many accounting literatures (Narasimha Rao and Raghavendra, 2011). Due to the rapid climate change, undeniably, accounting and the environment are no longer mutually exclusive (Andrew, 2001). In fact, accounting had long been treated as just a technique used to provide financial information for stakeholders (Bushman and Smith, 2001). Normally, people will assume that all the accounting information is just financial. However, a modern accounting concept should also include some green issues in order to increase organizations transparency (Andrew, 2001). Besides, accounting system can also help the stakeholders in evaluating the organizational performances as it could provide them with relevant information (Perrini and Tencati, 2006). It is not surprising that accounting can actually be used to increase organizations accountability. Overall, increasing accountability is important for organizations, including GAR. GAR was required to increase their degree of accountability, especially to those external key stakeholders. This is because According to The Straits Times (2010), GAR had deforested illegally before in Indonesia. In order to meet the expectations of the stakeholders, GAR started to be committed in the conservation of forests and peatlands in Indonesia. There are two main actions taken by GAR to do so. Firstly, GAR has signed a forest-conservation agreement with TFT, a non-government organization (NGO). Also, GAR starts to disclose their social and environmental performances in annual report (Golden Agri Resources Ltd, 2011b). GAR published their inaugural sustainability report in 2011, after their illegal deforestation activity was discovered to the society (The Straits Times, 2010). All these signs indicate that GAR is bowing to the pressure from the NGOs and external stakeholders (Harvey, 2011). In fact, there are some conceptual theories which could provide an explanation for the sudden changes made by GAR. These organizational practices changes in GAR could be explained using Legitimacy Theory. This theory asserts that organizations seek to ensure that their activities and operations are perceived to be legitimate by the society and stakeholders (Deegan, 2011). Legitimate could be said as a social construct based on cultural norms for organizations behaviors (Suchman, 1995). Therefore, organizations have to be committed to the social contract between the companies and the society to gain recognition. Social contract could be roughly defined as the implicit and explicit expectations that the society has on the organizations (Deegan, 2011). In fact, failing to commit to the social contract would be perceived as not legitimate, and eventually will bring negative impacts to the companies, such as difficult to obtain resources and supports from the society to continue the operations. Thus, legitimacy is an important component for the organizations as it is considered as a precious intangible resource which organizations rely on in order to survive (ODonovan, 2002). Corporations could actually establish their legitimacy by information disclosures (Suchman, 1995). Through the disclosure of information in relation to social and environmental performance, the company would gain the societys trust. Consequently, it will be beneficial to the company in ways, such as improving companys reputation and establish competitive advantages (Porter and Kramer, 2006). As a result, GARs changes their organizational practice by starting the publication of sustainability report. Besides that, Stakeholder Theory could also be used to gain an understanding of why GAR responds to NGOs in this manner. One of the branches of Stakeholder Theory, ethical perspective, adopts a normative position; that organizations should consider the rights and interest of all the stakeholders, regardless of their powers and influences on the company (Deegan, 2011). According to Freeman and Reed (1983), stakeholders are any parties that are affected by the organizations operations. Usually, organizations would try to meet the stakeholders expectations and be accountable to them by providing and disclosing organizational information (Gray, Kouhy, and Lavers, 1995). Therefore, it is believed that this might be one of the reasons why GAR alters their organizational practice. Undeniably, bowing to the pressure from stakeholders is a good start for GAR. Committing to CSR, disclosing social and environmental performance records, and being more accountable are indeed beneficial to GAR themselves and also their stakeholders. It is also important to note that accountability and transparency are one of the essential factors in enhancing the organizations sustainability development (Global Public Policy Institute, 2005). Sustainability development is generally defined as to meet the needs of the present without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987). Golden-Agri Resources Ltd (GAR)s Sustainability Report Currently, there is no any legal law or regulation states that organizations have to disclose their social and environmental aspects. However, voluntary disclosures would bring favorable impacts to both internal and external stakeholders. Therefore, many corporations start making voluntary disclosures, so does GAR (Cheynel, 2012). In fact, GAR published their inaugural sustainability report for a purpose of providing the stakeholders a better understanding of the companys priorities, performances, and stakeholder engagement process (Golden Agri Resources Ltd, 2011b). GARs sustainability reports standard was assessed at application level B, based on an internationally established reporting framework (shown in diagram 3) developed by Global Reporting Initiative (GRI) (Golden Agri Resources Ltd, 2011c). This framework was designed to provide organizations with a set of principles for defining report content and ensuring the quality of the reported information (Global Reporting Initiativ e, 2000). Diagram 3 Global Reporting Iniative (GRI) Framework Source: Global Reporting Initiative, Sustainability Reporting Guidelines (https://www.globalreporting.org/resourcelibrary/G3.1-Sustainability-Reporting-Guidelines.pdf) Diagram 4 Global Reportive Initiative (GRI) Principles for Reporting Source: Institut fur Wirtschaftsinformatik, GRI Principles (http://www.iwi.uni-hannover.de/upload/lv/sosem10/Seminar_SS_2010/SS10/Seminararbeit/torres/www/measuring2.html) According to the GRIs framework, there are 4 principles (Materiality, Stakeholder Inclusiveness, Sustainability Context, and Completeness) (shown in diagram 4) for defining the report content (Global Reporting Initiative, 2000). The materiality principle requires corporations to address the most important and concerning issues to their stakeholders. The major current concerning issue for GAR and their stakeholders is deforestation in Indonesia (Harvey, 2011). This is because GAR had cleared the forests illegally before in Indonesia, as mentioned before. In addition, this deforestation act is destroying the livelihood of the habitat there. The stakeholders, such as Indonesia government, local communities, and even those NGOs are therefore showing their concerns on this issue badly (Harvey, 2011). In GARs sustainability report, it focused on disclosing information about policies of preventing deforestation. For example, they state that they would have a no-deforestation footprint in In donesian rainforest by partnering with NGO, TFT to launch Forest Conservation Policy (FCP) (Golden Agri Resources Ltd, 2011b). Overall, it is believed that the report content is fairly material. Furthermore, GARs sustainability report does fulfill the principle of stakeholder inclusiveness. One of the main disclosures is their multi-stakeholder engagement process (Golden Agri Resources Ltd, 2011b). For examples, engaging NGOs, customers, and local communities to address the interests those stakeholders have in order to achieve their expectations and sustainability development. Moreover, the underlying question of a sustainability report is how organizations plan to contribute in the future to improve economic, environmental, and social developments at both local and global level (Global Reporting Initiative, 2000). This is related to the principle of sustainability context. The report discloses that GAR is committed to a holistic approach towards sustainability, as it is always looking at methods to increase productivity while reducing negative impacts on its land. One of its sustainability policies, Yield Improvement Policy (YIP), is focused on plantation management and land suitability (Global Reporting Initiative, 2000). This shows that GARs voluntary disclosures do meet the requirement of sustainability context. Besides that, the information GAR discloses includes all significant actions or events within the reporting period; which fulfills the principle of completeness. However, it can be seen in the report that data and statistics regarding to enviro nment and sustainability performances are insufficient. Furthermore, there is limited alignment between the sustainability report and overall business strategy. Lack of all these information could affect the completeness of the report (KPMG, 2008). Apart from the content aspect, the quality of the sustainability report is also an important element. Balance, comparability, timeliness, accuracy, and reliability are the 5 principles used to test the report quality (shown in diagram 4). GARs report does not really meet the balance principle as they mostly disclose favorable aspects of the organizations performance while there is lack of unfavorable results and topics. This could affect stakeholders assessment and decision making adversely. Besides that, the comparability principle is irrelevant to the report as this is the inaugural sustainability report for GAR. Therefore, it cannot be used by the stakeholders to compare with its past performance (Global Reporting Initiative, 2000). Other than these, the report does meet the accuracy and reliability principle. Qualitative statements in the report are valid only if it is based on the basis of other reported information and evidences (Global Reporting Initiative, 2000). GAR does pro vide other evidences and information to increase the accuracy and reliability of their reports. Overall, GARs sustainability report is believed to have met the reporting standard requirements set by GRI. Nevertheless, the quality of the report can be improved through the compliance of accounting standards. Accounting Standards Accounting standards (AS) are defined as a policy set by authorities such as accounting body, government or regulatory body to regulate the accounting transactions in the financial statement (The Institute of Chartered Accountants of India, 2011). As globalization emerges, the business world realizes the importance of having a common standard in the financial aspect. A survey conducted by the International Federation of Accountants (IFAC) shows that majority of the leaders from accounting fields support the idea of having common international standards as part of economic growth (Private Company Financial Report, 2008). Thus, the International Accounting Standard Board (IASB) developed the International Financial Reporting Standard (IFRS) (Cellucci, 2011). IFRS aims to serve as a regulation for financial reporting which can be exercised equally throughout the world (Ball, 2006). One of the advantages of IFRS is that it provides a principle-based framework with better quality. In addition, there are lesser regulation and exception as compared to the other standards such as General Accepted Accounting Principle. By adopting IFRS, a more professional judgment is being introduced which helps to reduce the risk faced by the company. There is also more transparency in the economic transactions (PricewaterhouseCoopers, 2007). However, the Security and Exchange Commission (SEC) states that the standards in IFRS are highly inadequate compare to some accounting standards (Cellucci, 2011). For instance, the General Accepted Accounting Principle (GAAP) is considered to be the gold standard in US (Private Company Financial Report, 2008). The Staffs interpretation of GAAP includes some disclosures of environmental issues on contingent liabilities. This is to recognize the contingent losses and to acknowledge the different accounting practices and disclosure on contingent liability (Roberts, 1995). However, IASB reported that environmental issues reporting are not within the scope of IFRS (Yara C, Nelson, and Bruna, 2008). Thus, it shows that IFRS are still not compatible with other standards like GAAP in the social and environment accounting aspect (Center for Audit Quality, 2009). Besides that, there are several studies which reported that there are limitations in the role of accounting standards. This includes ensuring the reporting quality as well as the emphasis on the firms incentive in reporting (Ball, Kothari, and Robin, 1998; Ball, Robin, and Joanna, 2002; Leuz, 2003; Ball and Shivakumar, 2004). The application of the accounting standards involves significant judgments and usage of private data. Thus, substantial discretion is provided by any accounting standards to a firm. However, the quality of how the firm behaves depends on the incentive in reporting, such as the market forces and legal institutions (Daske, Hail, Leuz, and Verdi, 2008). The institutions have the right to choose the information that they want to disclose. Hence, an accounting standard for better sustainable development should meet the needs of the users by encouraging feedbacks and comments. Similarly to other accounting standards, IFRS do not record all the effect of economic action (SIGMA, 2003). For instance, externalities, such as the costs and benefit which do not affect the organization directly, are not included in the financial reports. Costs and benefit should be included to provide a better market-based decision making (SIGMA, 2003). For example, the emission of petrol will cause climate changes and air pollution. These consequences are considered as the original cost to the society in the present and future. However, these costs are not reflected in the fuel price. Positive externalities are those that would be beneficial to the society. This shows that the present accounting standard does not have sufficient regulation that enables the firms to relate to the sustainable development aspect. For a company to achieve sustainable development, one should balance the economic, social and environmental impacts in their decision-making. This includes the analysis of the positive and negative impacts of the three dimensions on policy changes, and identifying the outcomes which would benefit one party and harm the other parties as well as the proper precaution steps to minimize negative impact (Bebbington, 2000). The analysis on past principles focuses more on economic impact (Kirkpatrick, George, and Curran, 2001). Rio Principle 4 states that it is essential for environmental aspect to be integrated as part of the development process while Organization for Economic Co-operation and Development (OECD) principle 3 recognized the importance of integrating the 3 dimension policy and purpose (Janeiro, 1992). Overall, the current accounting standards are inadequate in maintaining a companys sustainable development. Therefore, many efforts have been done to integrate the economic, social and environment policy. For instance, Global Reporting Initiative, the United Nations Principles for Responsible Investment, Global Initiative for Sustainable Rating and others have been created. This shows that our current standards are not capable to ensure companies, such as GAR, to commit to sustainability development. Hence, Sustainability Accounting Standards Board (SASB) is launched to create sustainable accounting standards for the users (Deloitte, 2012). This will include the disclosures of sustainability issues which enable investors and public to have a better decision making. The SASB developed a Sustainable Industry Classification System (SICS) to create a sustainable accounting standards that suits different industry (Deloitte, 2012). As a conclusion, apart from profit maximization, organizations play a major role in the community. Organizations should also disclose social and environmental factors in their financial reports. Thus, GAR is held accountable to the Indonesian forests and peats as well as all the stakeholders. They should maintain environmental disclosure in their financial reporting for all stakeholders. However, besides GAR, the regulators and professional bodies also play a big role in ensuring organizations to be more committed to sustainable development. This can be done by creating adequate sustainable accounting standards for the organizations.

Marriage :: Literary Analysis, Gregory Corso

Gregory Corso’s poem â€Å"Marriage† is a beautiful, comic poem. The author is the main character and he is thinking about his future and the possibility of him getting married. He is trying to deeply think about all the possible scenarios he might face, he tries to think about the right decision to take in regard of him getting married or not getting married. So he takes a scientific approach to the dilemma, he first lays out all the possible options he has, and then he simulates every decision in his mind and tries to realize its consequences. Corso opens his poem by a question to himself â€Å"Should I get married? Should I be good?† this line suggests two possible interpretations. The first interpretation is relating being good as a result of getting married. The second interpretation is giving two options cannot go together, either being good or getting married. By only the first line Corso was able to set two perspectives on marriage. Corso talks about the girl next door and how he would astound her and go out on a date with her. Corso will not follow all the traditions while dating this girl, for example, he will take her to cemeteries instead of taking her to the movies, then he will kiss her and try to make love to her, but she refuses. He gets angry, but he does not show it, and he tries to convince her to sleep with him â€Å"You must feel! It’s beautiful to feel!† (Line 7) Corso says, but she still refuses. Then Corso starts his backup plan to ponder about the bright constellation in the sky . What a genius! When Corso meets her parents he feels so uncomfortable. He tries to look very educated gentle man, so he does not ask where the bathroom is even though he wanted to use it. He realized traditions have set these stupid rules for him to follow if he wanted her parents’ approval. Even when he gains the approval â€Å"Say All right get married, we’re losing a daughter, but we’re gaining a son† (Lines 21-22), he was not sure whether to ask for the bathroom â€Å"And should I then ask where’s the bathroom?† (Line 23). He shows his disgust from people’s actions around him when he gets married. He describes the priest’s look at him as I he was doing something bad â€Å"he is looking at me as if I masturbated†.

Is Xenotransplantation an Ethical Solution or Disaster? Essay -- essay

Is Xenotransplantation an ethical solution or disaster?   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The audience for this paper is comprised of those readers looking to gain knowledge on the issue of xenotransplantation. This group of people is unaware of the dynamics of the ethical arguments surrounding this current issue. This audience does not have a specific age or belief, reflecting the varied positions of the argument. Due to this hunger for factual information, they do not wish to have someone else’s views imposed on them. Instead, they wish to define and establish a view of their own.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ethical debates frequently occur today because of advances in society, technology, science, and many other areas. These arguments are comprised of many people due to the diversity of their interpretations of ethics in these areas. Ethics can be defined as â€Å"a system of moral, scruples, principles or values that in itself defines what is right or good behavior† (Shankarkumar, 317). The issue involving xenotransplantation, the sharing of organs between different species, has become a controversial subject with disagreements focusing on the ethical perspectives of the surgery. In order to comprehend the numerous ethical arguments surrounding xenotransplantation, the following three parties must be viewed: physicians, both for and against the surgery, and society.   Ã‚  Ã‚  Ã‚  Ã‚  Xenotransplantation is defined as â€Å"transplanting cells, tissues or whole organs from one species into another† (Baker, 643). These transplantations involve organs such as the heart, kidneys, and many others. Today, pigs have quickly become the donor species due to their anatomical and economical advantages. Pigs grow and reproduce very rapidly, creating a large litter, increasing the number of subjects for donation. Also, their organs and blood vessels are similar in size to those of humans, making their use more practical than that of an anatomically larger species (Baker, 643).   Ã‚  Ã‚  Ã‚  Ã‚  The concept of xenotransplantation has been attempted many times throughout history. In 1682, doctors repaired the skull of an injured Ru... ...y). â€Å"The Ethics of Xenotransplantation.† The Ethical   Ã‚  Ã‚  Ã‚  Ã‚  Spectacle. Oct. 2004. http://www.spectacle.org/0201/xeno.html. Shankarkumar, U. â€Å"Xenotransplantation- Ethics and Immunological Hurdles.† Indian   Ã‚  Ã‚  Ã‚  Ã‚  Journal of Medical Sciences 57. 7(200): 311-318. Society, Religion & Technology Project. (2004). â€Å"The Ethics of Xenotransplantation.†   Ã‚  Ã‚  Ã‚  Ã‚  Church of Scotland. http://www.srtp.org.uk/xennuf03.shtml. Trzepacz, Paula T., DiMartini, Andrea F. The Transplant Patient. Cambridge, United   Ã‚  Ã‚  Ã‚  Ã‚  Kingdom: Cambridge University Press, 2000.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Works Consulted Shelton, Wayne. The Ethics of Organ Transplantation. 1st ed. Amsterdam; New York:   Ã‚  Ã‚  Ã‚  Ã‚  Elsevier Science, 2001. Wolstenholme, G.E.W., O’Connor Maeve. Ethics in Medical Progress: with special   Ã‚  Ã‚  Ã‚  Ã‚  reference to transplantation. Boston, MA: Little, Brown and Company, 19

Solutions, Dilutions and molarity calculations

Why is a conical flask, rather than a beaker, used in the experiment? – To allow easy mixing of solutions by swirling. 2. Why is the funnel removed from the burette after adding the acid solution? – so that the drops from the funnel will not fall into the burette. 3. In using a burette, why is it important to (a) rinse it with a little of the solution it is going to contain? – to remove any residual water and so avoid dilution of the acid solution when it is poured into the burette. (b) to clamp it vertically? – to enable the liquid level to be read correctly. ) to have the part below the tap full? – to ensure that the actual volume of liquid delivered into the flask is read correctly. 4. Give one reason for carrying out the following procedures during the titration. (i) The sides of the conical flask were washed down with deionised water? – To ensure that all of the acid added from the burette can react with the base. (ii) The conical flask was frequently swirled or shaken? – To ensure complete mixing of the reactants. 5. Why is a rough titration carried out? – To find the approximate end point.This nformation enables the subsequent titrations to be carried out more quickly. 6. Why is more than one accurate titration carried out? – To minimise error by getting accurate readings within 0. 1-3 cm of each other. 7. Explain why hydrochloric acid is not used as a primary standard? – The exact concentration of any hydrochloric acid solution is not known, unless it is prepared from standard ampoules. Laboratory grade hydrochloric acid is not sufficiently pure. 8. Can any of the following be used as primary standards: NaOH, H2S04, HN03? Explain your answer.A primary standard should be available in a highly pure state and stable. None of these substances are available pure because: (a) NaOH readily absorbs water and carbon dioxide from the air. (b) Concentrated H2S04 readily absorbs water from the ai r. (c)HN03 breaks down releasing N02 gas. 9. If you used only 10cm3 of sodium carbonate solution in the conical flask, calculate how much acid would be required to neutralise it. x 10-3 moles Na2C03 10cm3 Na 2CO 3 solution used at concentration of 0. 1 M 1 2 x 10-3 moles HCL required Concentration of HCL is 0. M 1000 x 2 x 10-3 / 0. 23crn3 required = 10. 5crn fi13. 10. Describe briefly how a pure dry sample of sodium chloride could be obtained having carried out the titration? – Using the information provided by the titration results, add Just enough hydrochloric acid to exactly neutralise 25cm 3 of sodium carbonate. The indicator should not be added. Gently heat the solution until all the water has evaporated to dryness. A sample of sodium chloride will remain in the beaker. Solutions, Dilutions and molarity calculations By AbigailHerbert

Emotional Survival Paper

All people experience stress, and for those in public safety, individual stressors can be compounded by a variety of factors. In addition to the stress employees experience at work, their personal life and support system are likely also contributing factors. Educating yourself to the signs, and symptoms caused by stress can help you manage your body’s physicological response. Police officers often receive harsh criticism from the media and scant graditude from the public they protect and serve. This is why burnout among law enforcement officers is so prevalent. Police have too much to do and not enough time to do their job.Crime and calls for police service are increasing incessantly, but resources and time to do the job are not increasing accordingly. Police officers must do impossible tasks and meet unrealistic deadlines in the worst of working conditions. Officers suffering burnout often don’t see the temporary nature of their feelings nor the need for support. A con crete way to prevent burnout is to set realistic goals for yourself. Seek people to whom you can talk, take care of yourself physically and mentally, get enough sleep, and leave the job precinct when your shift ends.Constructive and deconstructive behavior both can help you learn and gain experience while on the job. Constructive behavior has a balanced focus on organizational outcomes and the people who are going to deliver those outcomes. It is also focused on organizational and individual learning. Constructive behavior is based on realistic achievement and the belief that everyone’s effort makes a difference and mistakes are always seen as a learning opportunity. The individual grows and the organization prospers during this learning process, rather than squandering resources in misguided attempts to cover up mistakes.Constructive behavior also sees people acting with integrity, supporting each other and building well-balanced and effective relationships. This behavior re lies on personal power for influence rather than pure institutional power. On the other hand destructive behavior is the idea that sometimes people knowingly do things that can cause them to fail or bring trouble. Destructive behavior is any deliberate or intentional behavior that has clear, negative effects on the self or the self’s life. Destructive behavior is commonly found when people feel that others view them less favorably then the people desire.This behavior is done when a person literally and knowingly makes a trade-off in a situation. It is when a person chooses a certain option that has some benefit but also has the potential to cause harm to the person as well. Both constructive and destructive behaviors have potential to educate and justify different aspects on how to properly help you out with your career. The new officer can take the veterans destructive behavior has a learning ability. Law enforcement personnel, like all other human beings, form their worldvi ews and predictions about life from the situations and events they see every day.Hypervigilance is a biological state. Hypervigilance is the necessary manner of viewing the world from a threat-based perspective, having the mindset to see the events unfolding as potentially hazardous. The perceptual set of hypervigilance lets the officer have an increased awareness of all the data available in the environment. The affects of hypervigilance can be improved by becoming more socially involved. The desire for social encounters at home can help find themselves being more communicative.The willingness to engage in conversation or activities that are not police related and interaction with nonpolice friends and acquaintances can help with this process. If officers are going to survive ethical dilemmas they need to be as physically and mentally prepared as they would be for tactical encounters. Some of the potential problems that develop when working in law enforcement include the job consum es all your personal time which negatively impacts your family, your world view changes, increased rate of suicide, depression, isolation, and withdrawal from society.This makes it easy of officers to deny the negative aspects to justify continuing with their career. The first step to maintaining a healthy relationship with your family and friends is the ability to control activities, priorities, and schedules. It is important to have a strategy that permits to harness the available time in one’s life to accomplish whatever goals we choose to pursue. Life is about balance and Emotional Survival for Law Enforcement will help officers realize the importance of this balance.On duty the officer is alive, alert, energetic, involved and humorous. But off duty they are tired, detached, isolated, and apathetic. The officer crashes upon coming home relegated to sitting on the recliner with a beer as he withdraws into himself to the exclusion of his family, loved ones and friends. It i s important for all officers to know, early on, that overinvestment in their police career will eventually destroy their home life and family relationships. All the things and activities that you used to enjoy you no longer engage in.

Modern Philosophy Essay

Herman Ebbinghaus has pointed out that psychology and philosophy are intertwined one way or the other. In order for Psychologists to study human behavior, as well as metal process, they must go step back and consider being philosophical. One must be rational and logical when studying this process and behavior, thus going back to psychology’s roots. Towards the end of the Renaissance period, Rene Descartes emerged and was tagged as the father of Modern Philosophy. As mentioned, Philosophy and Psychology work hand in hand in analyzing human behavior. Descartes’ ideas were formed when he said that he found formal education with the Jesuits was not enough to feed his thirst for knowledge and distraught on the lack of knowledge that was fed to him during his college or scholastic days. Because of this he opted to explore and find things out on his own. Descartes strong desire to get answers and fill his doubts with facts and certainties; he spent his time finding ways to unite all knowledge. Though a philosopher, he â€Å"for example, he combined his interests in optics and physiology by extracting the eye of an ox and examining the properties of the lens, thereby discovering the fact that retinal images are inverted (as cited, Vrooman, 1970). † Descartes had four rules: First, he would accept nothing as true unless â€Å"it presented itself so clearly and distinctly to my mind that there was no reason to doubt it† (Descartes, 1637/1960, p. 15). Second, he would take problems and analyze them, reducing them to their fundamental elements. Third, he would systematically work from the simplest of these elements to the more complex, and fourth, he would carefully review his conclusions to be certain of omitting nothing. As a rationalist, he has said that reasoning is innate in humans. The capacity to think and put logic and into, perhaps a situation or event in a person’s life is something that is natural and that people do not rely on just experience. People are given the gift to think and make decisions, and these are made and achieved because of man’s ability to rationalize and think logically. Because he was a scientist and a mathematician, he believed that one must doubt on things that has no basis and can not be explained. Cognitive Psychology deals with mental process or the mental state of a person. For instance, studying or analyzing the mental state of a child. According to Jean Piaget, a person’s mental growth had education as a key role in a child’s mental development. It is said that, it is our teachers or mentors that one develops his perception and thinking, among others. In relation to Ebbinghaus’ study of Memory and Forgetting, experiments have been made in order to analyze a person’s capability to memorize and forget. With the help of research and methodology, and Ebbinghaus’ invention of some tests for memory retention, we begin to understand how memory works and improved. What stuck me most on Watson’s manifesto is his strong point and statement that man’s behavior or contribution has been applied to different facets of life and education. Upon reading this, I realized I believed and agree to his principles and view. Psychology is about behavior and a person’s behavior is linked to how he thinks. There is an array of reasons why a person acts or behaves in a certain way. This may be contributed by life experiences, family background, culture or influences of peers. A person may act differently because of their beliefs as well and their way of living. Behavior is also an expression of one’s feelings and emotions. An art fanatic or an artist may act differently or a little bit off the edge, but to them, their behavior and ways are but normal and they are merely expressing themselves, with the way they talk, dress or even walk. Another example is a person’s cultural beliefs and practices. Because people emerged and come from different races and cultures, they act and behave differently. Cultural beliefs are formed in our minds at very young age. These were passed on to us by our parent or ancestors. And from that very young age, till the time that we grow old, those teachings will remain if not in our hearts but in our subconscious. Even though we move away from our birthplace, one way or the other, in spite the influence of the today’s generation and the ever so changing world, we still go back to our own roots and ways. References (N. A. ). DESCARTES: THE BEGINNINGS OF MODERN PHILOSOPHY AND SCIENCE (N. A.). Chapter 10: JOHN B. WATSONAND THE FOUNDING OF BEHAVIORISM

Explore the behavioral and humanistic theory Essay

INTRODUCTION This project, emphasis is on the behavioral theory and humanistic theory. My research constructed chiefly on two behavioral theorists Burrhus Fredric Skinner and John Broadus Watson and two humanistic theorists Abraham Maslow and Carl Rogers. In behavioral theory, the founder of psychological behaviorism, John Watson believed that internal thinking process could not be observed; therefore, psychologists should not focus on it. An American psychologist, Burrhus Fredric Skinner social philosopher behaviorist, inventor, and author, developed the theory of Operant conditioning believed we learn new behavior through traditional or operant conditioning and all behavior is learnt from the environment. One of the early pioneers of humanistic psychology was Abraham Maslow; he established the hierarchy levels of needs and believed that by achieving the needs in the correct order would allow individuals to become self-actualized. However, Carl Rogers a psychologist and father of Client–centered theory felt that in addition to Maslow’s hierarchical needs, in order for someone to achieve self-actualization they need to be in a positive environment. Which would provide them with, approval, understanding and authenticity, and if one were deprive of such nourishment in an environment, healthy personalities and relationships would be unable to blossom. Humanistic Theory Emphasis of the humanistic perspective is on the self, which interprets into â€Å"you†, and â€Å"your† opinion of â€Å"your† experiences. This assessment claims that you are permitted to select your own performance, rather than responding to environmental stimuli and reinforcers. Such as matters dealing with self-esteem, self-fulfilment, and needs are vital, the chief focus is to enable personal development. There are two major theorists associated with this view Carl Rogers and Abraham Maslow. Carl Rogers feels that each individual functions from an exceptional frame of reference in terms of building self-regard or his or her self-concept. As we know, self-concept is one’s own belief about one’s self. Such beliefs stem, in part, from the perception of unconditional positive affection which occurs when individuals, (especially parents), exhibit unconditional love, and  conditional positive affection happens when that love appears only when cert ain conditions are met. Rogers’s theory states that psychologically healthy people enjoy life to the fullest; hence, they are seen as fully functioning individuals. Carl believed that, along with Maslow’s hierarchical needs a loving, respectable, and truthful environment has a big part to play in developing a person, and without such commodities in the environment; healthy personalities and relationships would not be able to grow. Nevertheless, Abraham Maslow developed his theory not by studying mentally ill patients, (which is where much psychological knowledge derived from), but by studying healthy, productive, creative individuals lives and careers. Maslow felt that individuals have definite needs that must be met in a hierarchical fashion, from the lowest to highest. These comprise f basic needs, safety needs, love and belonging needs, achievement needs, and ultimately, self-actualization, according to Maslow’s Hierarchy of Needs, the needs must be achieve in order. For example, one would be incapable of fulfilling their safety needs if their physiological needs are not met. This theory founded upon the knowledge that everyone has the prospective to contribute to the social order and be a respectable person if his or her needs are attained. Psychotherapy Humanistic psychology introduced in the 1950’s as a movement to bring psychology to an understanding of what it means to be a person. The theory took psychology beyond unconscious thoughts, beliefs or behavioral responses to stimuli, to a process of understanding free will, feelings, ethics and relationships with others. Humanistic psychotherapy was initially promoted as a â€Å"third force† in psychotherapy. Humanistic theory seems to provide both the therapist and client the opportunity to focus on what the client is doing right, as well as the challenges that he or she may face. Given the emphasis on emotional genuineness, humanistic psychotherapists place a great deal of importance on the therapist  ¬client relationship. One could argue that humanistic theory cannot be taken seriously because it is intent on blending the medical and scientific along with philosophy and subjectivity. Yet, if the APA affirms that, the theory’s focus is â€Å"on people’s capacity to make rational choices and develop to their maximum potential† (APA.org), it  is difficult to determine if the critics of the theory have a valid case. Nevrtheless, added methodologies also identify the significance on the therapist  ¬client relationship, viewing the relationship mainly as a means of providing the treatment. In humanistic therapy, the relationship is the treatment. The Major Concepts of Humanistic Theory Humanism came about as a reaction to the theories of psychoanalysis and behaviourism. Humanists felt that focusing on unconscious thoughts in psychoanalysis ignored the thoughts humans were having and the experiences they caused. Unlike behaviourists, humanists felt humans have more control over their responses than to simply be a puppet to conditioning. These new thinkers focused on what it was to be human and the entire spectrum of human feeling. Qualitative Research and Idiographic Approach †¢The humanists believed that statistics and numbers told very little about the human experience and were, therefore, irrelevant as research. The only thing that mattered was so-called qualitative research, such as case studies, unstructured interviews and diary accounts. This also outlines an idiographic approach, or studying individuals. Only by experiencing what it means to be human can the researcher truly understand what a person is going through. Humanists believed in studying individuals in-depth to understand the human condition. The Self and Congruence †¢Humanists believed that the ultimate aim of human beings was to achieve a state of congruence. This is when the actual self is the same as the ideal self. They believed in the constant pursuit of self-knowledge and self-improvement to achieve this state. All people are thought to have inherent worth merely by being human. A person’s actions may be positive or negative, but that does not affect his worth. Holism †¢The person in humanism is studied as a whole. She is not looked at in separate parts but is looked at as an entire unit. The theories that came before the humanists focused on the unconscious mind or observable behavior  rather than on how a person thinks and feels. This theory was groundbreaking for focusing on what it means to be human rather than the scientific, laboratory data that other theories produced. Hierarchy of Needs †¢Abraham Maslow was one of the pioneers of the humanist movement. He developed a pathway of needs that people must meet in order to achieve self-actualization or congruence. It starts off with the need for physical things, such as air, food and water. The pyramid moves on to the need for safety, love and belonging, self-esteem and then knowledge. It ends with the pursuit of aesthetics and then self-actualization. This is where a person achieves his entire potential. This is a point not many people ever reach. Free Will †¢People who believe in free will believe that humans have the ability to choose how to live their lives free of any external forces making them chose. Humanists believe that all people have this ability and can exercise it at any time. Instead of believing that things such as behavioral conditioning or animalistic drives determine our choices, humanists believe that we naturally want to choose the positive path and will do so freely Theoretical Concepts Underlying Humanistic Theory The motivation for the development of humanism was a reaction against the idea of the human as a machine, towards a holistic and inherently optimistic view of people. The humanistic or â€Å"third force† perspective is based on the belief that the sources of personal distress lie in the conscious mind and result from experience (George Boeree 1998b). Maslow developed a theory of personal motivation based on the idea of a hierarchy of needs (Noel Sheehy 2004 p163, George Boeree 1998a). At the top of this hierarchy Maslow believed was the possibility of self-actualisation, but he saw it as a rare achievement reached by only a very few people, since in his theory all lower-level needs had to be met before self-actualisation could take place. Maslow’s Hierarchy of Needs Rogers also believed in self-actualisation, but in contrast to Maslow, believed that it was a motivating force in all humans he saw babies as the  best examples of self-actualisation. This led to the core concept in humanistic theory the Actualising Tendency (Steve Vincent 1999). This is the tendency to thrive that is built-in to human beings. This tendency also implies that people are inherently good and healthy this is a given. The emphasis then in humanistic therapies is on the â€Å"potentiality model† of human development rather than the â€Å"deficiency model† of other therapies (Dave Mearns et al. 2000 p33). Rogers proposed that distress is a result of incongruence in the individual (George Boeree 1998b, Brian Thorne 2003 p31). The greater the incongruence, the greater the distress. Incongruity is the difference between the Real Self, which is the you that you can become as a result of self-actualisation, and the Ideal Self, which is the you created by external pressures such as society, family. Thus incongruence is like the tension in an elastic band attaching the two selves the greater the separation the greater the tension. A person has a basic need for Positive Regard. However, in society this is made conditional there are social attitudes that say you are only worthy if you conform. These Conditions of Worth combine with the in-built need for positive regard to create Conditional Positive Regard and this shapes the Ideal Self as something other than the Real Self conditions of worth push the ideal self away from the real self and generate incongruence. In time this force becomes internalised as Conditional Positive Self-Regard so the person generates their own incongruence. The aim of therapy is to achieve Congruence the situation where Real Self and Ideal Self match or at least decrease incongruence and therefore distress (Carl R. Rogers 1961 p279). This is achieved by building an unconditional sense of self-worth which then gets internalised as Unconditional Positive Self-Regard. In the therapeutic relationship, counsellor and client form a personal relationship rather than a power-based professional one and it is the quality of this relationship that is key to success. It is Rogers’ claim that there are just three Core Conditions which a therapist must achieve for therapy to be effective (Carl R. Rogers et al. 1967 p89). The first is that the counsellor must be Congruent that is, without a front or professional mask in the therapeutic relationship and that the counsellor must share this congruence with the client. Secondly, the counsellor must be Empathic towards the client, that is they experience the client’s internal world and can sh are this with the  client, but without losing the separation between the counsellor’s world and the client’s. Finally, the counsellor’s view of the client must be one of Unconditional Positive Regard, one of accepting and prizing the client as a whole, without reservations or judgements. There are other forms of humanistic therapy than the Rogerian person-centred approach. Probably the best known is Gestalt therapy, founded by Fritz Perls (Gary Yontef 1993, Frederick S. Perls 1957). This has much in common with Rogers’ theories in that it focuses on process rather than content, in which counsellor and client share their perception, with the intention of allowing the client to become aware of their internal process, how they are doing it and how they can change it. There is a strong emphasis on acceptance and self-valuing. One aspect of Gestalt theory that is not present in Rogerian theory is the idea of Unfinished Situations. The idea is that a person’s natural state is one of homeostasis. However, whenever something, such as an upsetting situation, happens to the person, that disturbs the balance. The normal outcome is that the person responds in such a way as to restore the balance or a different balance that accommodates a change. However, if the nat ural response is interrupted, for example by social pressures not to respond, the person stays out of balance. This is an unfinished situation and Gestalt therapy aims to finish this situation and restore balance again. Critically Examine the Humanistic Theory The humanistic theory has profoundly affected our society. It provided much of the impetus for a broad social movement of the 1960s and 1970s in which many people searched inward to find direction and meaning to their lives. It renewed the age-old debate about free will and determinism and focused attention on the need to understand the subjective or conscious experiences of individuals (Bargh & Chartrand, 1999). Rogers’s method of therapy, client-centered therapy, remains highly influential. And perhaps most important of all, humanistic theorists helped restore to psychology the concept of self that center of our conscious experience of being in the world. Yet the very strength of the humanistic viewpoint, its focus on conscious experience, is also its greatest weakness when approached as a scientific endeavor. Ultimately your conscious experience is known or knowable only to an audience of one you. Yet how can humanistic  psychologists ever be certain that they are measuri ng with any precision the private, subjective experience of another person? Humanistic psychologists might answer that we should do our best to study conscious experience scientifically, for to do less is to ignore the very subject matter human experience we endeavor to know. Indeed, they have been joined by cognitive psychologists in developing methods to study conscious experience, including rating scales and thought diaries that allow people to make public their private experiences to report their thoughts, feelings, and attitudes in systematic ways that can be measured reliably. Though verbal or written statements of private experiences are a step removed from consciousness itself, they provide a means that scientists can use to study people’s subjective experiences. Critics also contend that the humanistic approach’s emphasis on self fulfillment may lead some people to become self-indulgent and so absorbed with themselves that they develop a lack of concern for others. Even the concept of self-actualization poses challenges. For one thing, humanistic psychologists consider self-actualization to be a drive that motivates behavior toward higher purposes. Yet how do we know that this drive exists? If self-actualization means different thin gs to different people one person may become self-actualized by pursuing an interest in botany, another by becoming a skilled artisan how can we ever measure self-actualization in a standardized way? To this, humanistic psychologists might respond that because people are unique, we should not expect to apply the same standard to different people. Humanistic Theory Usefulness to Nursing Practice Nurses provide individual care recognizing the holistic needs of the patient. Nurses seek to understand the health needs of the people they work with but also to change their behaviours, thoughts and feelings to enhance the well-being of the person, not only at present moment but also for the future. At times nurses need to provide very basic care for the people they work with but they are always looking to develop the person’s ability to be more independent in any area of their life. Nurses can use psychological research and theories to enhance their nursing practice, and most nursing practice has a foundation in psychology, sociology or biology. Nursing now  has developed its own unique body of knowledge but other sciences can still enhance nurses’ understanding and practice. Applying Theories to Healthcare Practice allows growth in a positive way for both the client and the nurse. Spontaneity, the importance of emotions and feelings, the right of individuals to make their own choices, and human creativity are the cornerstones of a humanistic approach to learning (Rogers, 1994; Snowman & Biehler, 2006). The major contribution that Rogers added to nursing practice is the understandings that each client is a unique individual, so, person-centered approach is practice in nursing. Humanistic theory is especially compatible with nursing’s focus on caring and patient centeredness an orientation that is increasingly challenged by the emphasis in medicine and health care on science, technology, cost efficiency, for profit medicine, bureaucratic organization, and time pressures. Like the psychodynamic theory, the humanistic perspective is largely a motivational theory. From a humanistic perspective, motivation is derived from each person’s needs, sub jective feelings about the self, and the desire to grow. A positive self-concept, and open situations in which people respect individuality and promote freedom of choice. Maslow (1954, 1987), best known for identifying the hierarchy of needs which he says plays an important role in human motivation and nursing care. At the bottom of the hierarchy are physiological needs (food, warmth, sleep); then come safety needs; then the need for belonging and love; followed by self-esteem. At the top of the hierarchy are self-actualization needs (maximizing one’s potential). Additional considerations include cognitive needs (to know and understand) and, for some individuals, aesthetic needs (the desire for beauty). An assumption is that basic-level needs must be met before individuals can be concerned with learning and self actualizing. Thus, clients who are hungry, tired, and in pain will be motivated to get these biological needs met before being interested in learning about their medications, rules for self care, and health education. Beside s personal needs, humanists contend that self-concept and self-esteem are necessary considerations in any situation. The therapist Carl Rogers (1961, 1994) argued that what people want is unconditional positive self regard (the feeling of being loved without strings attached). It is essential that those in positions of authority  convey a fundamental respect for the people with whom they work. If a health professional is prejudiced against patients, then little will be healing or therapeutic in her relationship with them until she is genuinely able to feel respect for the patient as an individual. Rather than acting as an authority, say humanists, the role of any educator or leader is to be a facilitator (Rogers, 1994). Listening rather than talking is the skill needed. Because the uniqueness of the individual is fundamental to the humanistic perspective much of the learning experience requires a direct relationship. Safe clinical environments, where humanistic principles can be taught through caring, role modeling, small group discussion, case discussions, attention to self-awareness and feelings, role playing. Humanistic psychology contends that feeling. Humanistic principles have been a cornerstone of self-help groups, wellness programs, and palliative care. Humanistic theory has also been found to be well suited to working with children and young patients undergoing separation anxiety due to illness, surgery, and recovery (Holyoake,1998) and for working in the areas of mental health and palliative care (Barnard, Hollingum, & Hartfiel, 2006). Similar to psychodynamic theory, a principal emphasis is on the healing nature of the therapeutic relationship (Pearson, 2006) and the need for nursing students and health professionals to grow emotionally from their healthcare experiences (Block & Billings, 1998). Principles Derived From Humanistic Theory t o Improve Assess and Plan Care for Mentally Ill Client. Sometimes people understand psychosis or schizophrenia to be unrelenting, even with the intervention of psychotherapy. It is contended herein that therapy, and humanistic therapy in particular, can be helpful to the psychotic individual, but, perhaps, the therapist may have difficulty understanding how this approach can be applied to the problems of psychosis. Although it is a prevalent opinion in our society that schizophrenics are not responsive to psychotherapy, it is asserted herein that any therapist can relate in a psychotic individual, and, if therapy is unsuccessful, this  failure may stem from the therapist’s qualities instead of those of the psychotic individual. Carl Rogers created a theory and therapy indicated by the terms â€Å"umanistic theory† and â€Å"person-centered therapy†. This theoretical perspective postulates many important ideas, and several of these ideas are pertinent to this discussion. The first of these is the idea of â€Å"condi tions of worth†, and the idea of â€Å"the actualizing tendency.† Rogers asserts that our society applies to us â€Å"conditions of worth†. This means that we must behave in certain ways in order to receive rewards, and receipt of these rewards imply that we are worthy if we behave in ways that are acceptable. As an example, in our society, we are rewarded with money when we do work that is represented by employment. In terms of the life of a schizophrenic, these conditions of worth are that from which stigmatization proceeds. The psychotic individuals in our society, without intentionality, do not behave in ways that produce rewards. Perhaps some people believe that schizophrenics are parasites in relation to our society. This estimation of the worth of these individuals serves only to compound their suffering. The mentally ill and psychotic individuals, in particular, are destitute in social, personal and financial spheres. Carl Roger’s disapproved of conditions of worth, and, in fact, he believed that human beings and other organisms strive to fulfill their potential. This striving represents what Roger’ s termed â€Å"the actualizing tendency† and the â€Å"force of life.† This growth enhancing aspect of life motivates all life forms to develop fully their own potential. Rogers believed that mental illness reflects distortions of the actualizing tendency, based upon faulty conditions of worth. It is clear that psychotic people deal with negatively skewed conditions of worth. It is an evident reality that the mentally ill could more successfully exist in the world if stigmas were not applied to them. The mentally ill engage in self-denigration and self-laceration that culminate in the destruction of selfhood. This psychological violence toward the mentally ill is supported by non-mentally ill others. The type of self-abuse by psychotic individuals would certainly abate if the normative dismissal of the mentally ill as worthless is not perpetuated. In spite of a prevalent view that psychotic individuals are unsuccessful in the context of psychotherapy, Roger’s theory and therapy of compassion cannot be assumed to be unhelpful to the mentally ill. The key components of Rogers’ approach to  psychotherapy include unconditional positive regard, accurate empathy and genuineness. Unconditional positive regard, accurate empathy and genuineness are considered to be qualities of the therapist enacted in relation to the client in terms of humanistic therapy. These qualities are essential to the process of humanistic therapy. In terms of these qualities, unconditional positive regard is a view of a person or client that is accepting and warm, no matter what that person in therapy reveals in terms of his or her emotional problems or experiences. This means that an individual in the context of humanistic psychotherapy, or in therapy with a humanistic psychologist or therapist, should expect the therapist to be accepting of whatever that individual reveals to the therapist. In this context, the therapist will be accepting and understanding regardless of what one tells the therapist. Accurate empathy is represented as understanding a client from that person’s own perspective. This means that the humanistic psychologist or therapist will be able to perceive you as you perceive yourself, and that he will feel sympathy for you on the basis of the knowledge of your reality. He will know you in terms of knowing your thoughts and feelings to ward yourself, and he will feel empathy and compassion for you based on that fact. . As another quality enacted by the humanistic therapist, genuineness is truthfulness in one’s presentation toward the client; it is integrity or a self-representation that is real. To be genuine with a client reflects qualities in a therapist that entail more than simply being a therapist. It has to do with being an authentic person with one’s client. Carl Rogers believed that, as a therapist, one could be authentic and deliberate simultaneously. This means that the therapist can be a â€Å"real† person, even while he is intentionally saying and doing what is required to help you. The goal of therapy from the humanistic orientation is to allow the client to achieve congruence in term of his real self and his ideal self. This means that what a person is and what he wants to be should become the same as therapy progresses. Self-esteem that is achieved in therapy will allow the client to elevate his sense of what he is, and self-esteem will also lessen his need to be better than what he is. Essentially, as the real self is more accepted by the client, and his raised self-esteem will allow him to be less than some kind of â€Å"ideal† self that he feels he is compelled to be. It is the qualities of unconditional positive  regard, accurate empathy and genuineness in the humanistic therapist that allow the therapist to assist the client in cultivating congruence between the real self and the ideal self from that cli ent’s perspective. What the schizophrenic experiences can be confusing. It is clear that most therapists, psychiatrists and clinicians cannot understand the perspectives of the chronically mentally ill. Perhaps if they could understand what it is to feel oneself to be in a solitary prison of one’s skin and a visceral isolation within one’s mind, with hallucinations clamoring, then the clinicians who treat mental illness would be able to better empathize with the mentally ill. The problem with clinicians’ empathy for the mentally ill is that the views of mentally ill people are remote and unthinkable to them. Perhaps the solitariness within the minds of schizophrenics is the most painful aspect of being schizophrenics, even while auditory hallucinations can form what seems to be a mental populace. Based upon standards that make them feel inadequate, the mentally ill respond to stigma by internalizing it. If the mentally ill person can achieve the goal of congruence between the real self and the ideal self, their expectations regarding who â€Å"they should be† may be reconciled with an acceptance of â€Å"who they are†. As they lower their high standards regarding who they should be, their acceptance of their real selves may follow naturally. Carl Rogers said, â€Å"As I accept myself as I am, only then can I change.† In humanistic therapy, the therapist can help even a schizophrenic accept who they are by reflecting acceptance of the psychotic individual. This may culminate in curativeness, although perhaps not a complete cure. However, when the schizophrenic becomes more able to accept who they are, they can then change. Social acceptance is crucial for coping with schizophrenia, and social acceptance leads to self-acceptance by the schizophrenic. The accepting therapist can be a key component in reducing the negative consequences of stigma as it has affected the mental ill patient client. This, then, relates to conditions of worth and the actualizing tendency. â€Å"Conditions of worth† affect the mentally ill more severely than other people. Simple acceptance and empathy by a clinician may be curative to some extent, even for the chronically mentally ill. If the schizophrenic individual is released from conditions of worth that are entailed by stigmatization, then perhaps the actualizing tendency would assert itself in them in a positive way, lacking distortion. In the tradition of person-centered therapy, the client is allowed to lead the conversation or the dialogue of the therapy sessions. This is ideal for the psychotic individual, provided he believes he is being heard by his therapist. Clearly, the therapist’s mind will have to stretch as they seek to understand the client’s subjective perspective. In terms of humanistic therapy, this theory would seem to apply to all individuals, as it is based upon the psychology of all human beings, each uniquely able to benefit from this approach by through the growth potential that is inherent in them. In terms of the amelioration of psychosis by means of this therapy, Rogers offers hope. Behavioral Treatment Modalities that Evolved from Humanistic Theory Treatment modalities can be simply defined as methods of treatment. These are ways in which a doctor or an allied health professional would go about treating a condition. The major behavioral treatments in Humanistic Theory are: Client-Centered Therapy Carl Rogers and his client-centered therapy provide a clear example of the humanistic focus on the therapeutic relationship. Rogers wrote extensively about the process of fostering a warm and genuine relationship between therapist and client. He particularly noted the importance of empathy, or emotional understanding. Empathy involves putting yourself in someone else’s shoes and conveying your understanding of that person’s feelings and perspectives. The client-centered therapist does not act as an â€Å"expert† who knows more about the client than the client knows about himself or herself. Rather, the therapeutic goal is to share honestly in another human’s experience. Rogers encouraged self-disclosure on the part of the therapist, intentionally revealing aspects of the therapist’s own, similar feelings and experiences as a way of helping the client. Rogers also felt that client-centered therapists must be able to demonstrate unconditional positive regard for their clients. Unconditional positive regard involves valuing clients for who they are and refraining from judging them. Because of this basic respect for the client’s humanity, client-centered therapists  avoid directing the therapeutic process. According to Rogers, if clients are successful in experiencing and accepting themselves, they will achieve their own resolution to their difficulties. Thus client-centered therapy is nondirective. Gestalt therapy Gestalt therapy is a humanistic form of treatment developed by Perls. Perls viewed life as a series of figure-ground relationships. For example a picture is hanging on a wall. The picture is a figure and the wall is the back ground. For a healthy person current needs can be perceived clearly in that person’s life, just as figure can be perceived against a distinct ground (background).when current needs are satisfied, they fade into the ground and are replaced by new needs, which stand out in their turn and are equally recognizable. Perls believed that mental disorders represent disruptions in these figure-ground relationships. People who are unaware of their needs or unwilling to accept or express them are avoiding their real inner selves. They lack self awareness and self acceptance, they fear judgment of others. The technique of role playing that is to act out various roles assigned by the therapist. Therapies Identified in Humanistic Theory and their Therapeutic Benefits to the Client. The Benefits of Humanistic Therapy Applying Theories to Healthcare Practice allows growth in a positive way for both the client and the nurse. Spontaneity, the importance of emotions and feelings, the right of individuals to make their own choices, and human creativity are the cornerstones of a humanistic approach to learning (Rogers, 1994; Snowman & Biehler, 2006). During humanistic therapy sessions, patients are treated in a manner that emphasizes their innate goodness and potential. The humanistic therapist is encouraged to act in a manner consistent with the themes of unconditional positive regard, empathy, genuineness, and congruence. In an article on the website of the Association for Humanistic Psychology, humanistic psychologist Stan Charnofsky described the benefits of humanistic therapy in this manner: †¢Ã¢â‚¬Å"Humanistic therapy has  a crucial opportunity to lead our troubled culture back to its own healthy path. More than any other therapy, Humanistic-Existential therapy models democracy. It imposes upon the client least of all. Freedom to choose is maximized. We validate our clients’ human potential. Carl Rogers proposed that therapy could be simpler, warmer and more optimistic than that carried out by behavioral or psychodynamic psychologists. According to Carl Rogers he suggested that clients would be better helped if they were encouraged to focus on their current subjective understanding rather than on some unconscious motive or someone else’s interpretation of the situation. Rogers strongly believed that in order for a client’s condition to improve therapists should be warm, genuine and understanding. The starting point of the Rogerian approach to counseling and psychotherapy is best stated by Rogers (1986) himself. â€Å"It is that the individual has within himself or herself vast resources for self-understanding, for altering his or her self-concept, attitudes and self-directed behavior – and that these resources can be tapped if only a definable climate of facilitative psychological attitudes can be provided.† Rogers rejected the deterministic n ature of both psychoanalysis and behaviorism and maintained that we behave as we do because of the way we perceive our situation. â€Å"As no one else can know how we perceive, we are the best experts on ourselves.† (Gross, 1992) Believing strongly that theory should come out of practice, Rogers developed his theory based on his work with emotionally troubled people and claimed that we have a remarkable capacity for self-healing and personal growth leading towards self-actualization. He placed emphasis on the person’s current perception and how we live in the here-and-now. Theory is the notion of self or self-concept. This is defined as â€Å"the organized, consistent set of perceptions and beliefs about oneself†. It consists of all the ideas and values that characterize ‘I’ and ‘me’ and includes perception and valuing of ‘what I am’ and ‘what I can do’. Consequently, the self concept is a central component of our total experience and influences both our perception of the world and perception of oneself. For instance, a woman who perceives herself as strong may well behave with confidence and come to see her actions as actions performed by someone who is confident. The self-concept  does not necessarily always fit with reality, though, and the way we see ourselves may differ greatly from how others see us. For example, a person might be very interesting to others and yet consider himself to be boring. He judges and evaluates this image he has of himself as a bore and this valuing will be reflected in his self-esteem. The confident woman may have a high self-esteem and the man who sees himself as a bore may have a low self-esteem, presuming that strength/confidence are highly valued and that being boring is not. Person Centered Therapy Personal Centered Therapy or client centered therapy. The Rogerian client-centered approach puts emphasis on the person coming to form an appropriate understanding of their world and themselves. A person enters person centered therapy in a state of incongruence. It is the role of the therapists to reverse this situation. Rogers (1959) called his therapeutic approach client-centered or person-centered therapy because of the focus on the person’s subjective view of the world. Rogers regarded every one as a â€Å"potentially competent individual† who could benefit greatly from his form of therapy. The purpose of Roger’s humanistic therapy is to increase a person’s feelings of self-worth, reduce the level of incongruence between the ideal and actual self, and help a person become more of a fully functioning person. Client-centered therapy operates according to three basic principles that reflect the attitude of the therapist to the client: 1. The therapist is congruent with the client. 2. The therapist provides the client with unconditional positive regard. 3. The therapist shows empathetic understanding to the client. Congruence in Counseling  Congruence is also called genuineness. Congruence is the most important attribute in counseling, according to Rogers. This means that, unlike the psychodynamic therapist who generally maintains a ‘blank screen’ and reveals little of their own personality in therapy, the Rogerian is keen to allow the client to experience them as they really are. The therapist does not have a faà §ade (like psychoanalysis), that is, the therapist’s internal and external experiences are one in the same. In short, the therapist is authentic. Unconditional Positive Regard The next Rogerian core condition is unconditional positive regard. Rogers believed that for people to grow and fulfill their potential it is important that they are valued as themselves. This refers to the therapist’s deep and genuine caring for the client. The therapist may not approve of some of the client’s actions but the therapist does approve of the client. In short, the therapist needs an attitude of â€Å"I’ll accept you as you are.† The person-centered counselor is thus careful to always maintain a positive attitude to the client, even when disgusted by the client’s actions. Empathy is the ability to understand what the client is feeling. This refers to the therapist’s ability to understand sensitively and accurately [but not sympathetically] the client’s experience and feelings in the here-and-now. An important part of the task of the person-centered counselor is to follow precisely what the client is feeling and to communica te to them that the therapist understands what they are feeling. In the words of Rogers (1975), accurate empathic understanding is as follows: â€Å"If I am truly open to the way life is experienced by another person†¦if I can take his or her world into mine, then I risk seeing life in his or her way†¦and of being changed myself, and we all resist change. Since we all resist change, we tend to view the other person’s world only in our terms, not in his or hers. Then we analyze and evaluate it. We do not understand their world. But, when the therapist does understand how it truly feels to be in another person’s world, without wanting or trying to analyze or judge it, then the therapist and the client can truly blossom and grow in that climate.† Because the person-centered counselor places so much emphasis on genuineness and on being led by the client, they do not place the same emphasis on boundaries of time and technique as would a psychodynamic therapist. If they judged it appropriate, a person-centered counselor might diverge considerably from orthodox counseling techniques. As Mearns and Thorne (1988) point out, we cannot understand person-centered counseling by its techniques alone. The person-centered counselor has a very positive and optimistic view of human nature. The philosophy that people are essentially good, and that ultimately the individual knows what is right for them, is the essential ingredient of successful person centered therapy as â€Å"all about loving†.